iPhone 7 vs iPhone 6S: What are the differences, is it worth upgrading and which is best for me?Because in the battle of new and old, new isn't always the right choice.
Before you read onward to discover whether the iPhone 7 really is for you, it's worth noting that we're now a hair's breadth away from the release of the iPhone 8.
Apple's latest device will be unveiled in September and is rumoured to feature several innovations including an edge-to-edge display, facial recognition, and the death of the home button.
If you upgrade to an iPhone 7 today, you'll quickly find that your model is no longer top of the line, so we'd advise waiting until Apple's special event in September to see what's what.
However, once the iPhone 8 has been released, the iPhone 7 will see a reduction in price, so if you're not keen on spending almost £1,000 on a handset, but still want a quality Apple smartphone, then the 7 could be for you.
Just remember: be smart, be patient.
Those holding out for a radical redesign have been left a little disappointed. The iPhone 7, which hit retailers back in September 2016 , boasts only minor design updates on last year's model, at least visually. While this is sure to disappoint many - after all, why buy a new phone when your mates won't notice? - it's not actually that big a hardship really, especially when you consider its now waterproof enough to be dropped down the toilet without worry.
Yes, the iPhone 6S might have already replicated the design of the 2014-released iPhone 6, but so what? It's still one of the best looking smartphones available today. By building on this, the iPhone 7 has taken a design classic and made it just that little bit more enticing.
First the good: those slightly unsightly antenna lines on the rear of the 6S have been given the shove. What's more, while the existing gold, silver and rose gold (pink) colour schemes have been retained, the Space Grey option has made one for not one, but two black models, a matt and a stunning new gloss option.
Now the bad: for some reason, Apple has killed off the traditional 3.5mm headphone jack. This means unless you've got a pair of Bluetooth cans (already an audio trade-off), or are happy to make do with the Lightning EarPods or 3.5mm to Lightning adaptor the big-A is packaging in with the handset, you're going to have to invest in a costly new pair audio enablers.
Why would Apple do this? Well according to the company itself, it's all about courage, and better sound options, hmm. While the lack of a headphone port gives the iPhone 6S the edge, the iPhone 7 isn't without its own sound skills. Part of the redesign has made space for a second, top-mounted speaker. This means the 7 is the first iPhone to offer stereo sound.
The iPhone 6S's 12-megapixel primary camera is one of the best on any existing smartphone. Apple though has given it a sizeable update, patching up its weak points.
Although remaining a 12-meg offering, a new sensor 60% faster than its predecessor has been brought in. Paired with the new six-piece f/1.8 aperture lens and the iPhone 7 can take in more like to boost the phone's after-dark photo skills. Although the iPhone 6S won't disappoint on the snapping front, this could be the change that takes Apple to new levels.
The phone's True Tone flash has been upgraded too, with a four flash array helping better accentuate natural skin colours while a flicker sensor works against flicking indoor lights for better party snaps.
Although Apple now offers a dual-lens snapper, this has been reserved for the 7's big brother, the iPhone 7 Plus.
The iPhone 7 isn't the biggest update in Apple history. Like Apple somehow always manages though, it offers just enough to get you excited and coveting an upgrade. If you're due an upgrade and can afford it, the iPhone 7 is the handset to go for. Already got an iPhone 6S though? You're probably better off sticking with it than forking out a significant sum on minor improvements.